Corporate vision: co creation, progress, sharing, and creation of a kingdom of light, sound, and electric entertainment products;

Corporate mission: To satisfy consumers and be responsible to customers, employees, shareholders, corporate brand, and society;

Core values of the enterprise: ethical, service-oriented, enterprising, and win-win;
Management concept: people-oriented, performance oriented, scientific, and orderly;
Market view: good market, accurate positioning;

Talent concept: valuing morality and abilities, matching talents and positions;
Innovation concept: planning, integration, breakthrough, and improvement;
Team view: gravity, collective force, and collective force;

Five Directions and Three Styles: Customers, Goals, Numbers, Results, and Responsibilities; Be serious, fast, and keep your promise.